Name: The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing (en Inglés)
Price: 106.12 PEN
Availability: InStock
Author: Saurabh Bajaj
ISBN: 9788119792160

portada The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing (en Inglés)

The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing (en Inglés)

Formato

Libro Físico

Editorial

Jaico Publishing House

Autor

Saurabh Bajaj

Idioma

Inglés

N° páginas

282

Encuadernación

Tapa Blanda

ISBN13

9788119792160

The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing (en Inglés)

Saurabh Bajaj (Autor) · Jaico Publishing House · Tapa Blanda

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Reseña del libro "The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing (en Inglés)"

Have you ever wondered what goes on behind the making of iconic ad campaigns like 'Thanda Matlab Coca Cola', Cadbury Celebrations' 'Toh Iss Diwali Aap Kise Khush Karenge?', or 'Britannia Khao World Cup Jao!'?While we all enjoy catchy ads, only a few are aware of how ico nic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand building-from advertising and promotions to innovations and packaging-Saurabh Bajaj provides great insights into how marketing shapes brands and businesses. The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesn't in a highly competitive market. You will learn how to: - Leverage consumer behaviour insights - Build a brand strategy- Deliver winning products and campaigns- Create the right brand architecture- Take your brand to international markets Rich with real-world examples and engaging backstories of popular campaigns Bajaj led, this book will help you gain an in-depth understanding of marketing from a practitioner's perspective.