Name: Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models (en Inglés)
Price: 301.62 PEN
Availability: InStock
Author: Holbrook, Morris B.; Publishers, Vibrant
ISBN: 9781636515298

portada Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models (en Inglés)

Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Holbrook, Morris B.; Publishers, Vibrant

Idioma

Inglés

N° páginas

380

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 2.0 cm

ISBN13

9781636515298

Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models (en Inglés)

Holbrook, Morris B.; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Blanda

Libro Nuevo Importado

Envío: 13 a 17 días háb.

S/ 670,26S/ 301,62

-55%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 50 unidades

S/ 301,62

Llega entre el 20 Ago y el 27 Ago a CERCADO DE LIMA, Lima. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models (en Inglés)"

Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models by Morris B. Holbrook offers a deep exploration of foundational models that have shaped the understanding of consumer decision-making. This insightful book provides an in-depth look at the classical approaches that focus on consumer attitudes, cognitive processing, and the intricate relationships between product features, perceptions, and emotional responses. Holbrook integrates both quantitative and qualitative perspectives, presenting readers with the models that underpinned early consumer behavior theories.As a crucial resource for scholars and professionals, this book bridges the gap between traditional theoretical frameworks and contemporary marketing strategies. Holbrook's work continues to be a benchmark in consumer behavior, making this volume an essential addition to any marketer's library. With extensive references, detailed analyses, and clear models, this book is an invaluable tool for understanding how decision-making processes have evolved and how they continue to influence consumer research today.