Name: We Are All Retail: The Race to Improve the Retail Experience in a Post Covid World (en Inglés)
Price: 103.62 PEN
Availability: InStock
Author: Michelson, Bruce ; Olson, Leif
ISBN: 9781665733946

portada We Are All Retail: The Race to Improve the Retail Experience in a Post Covid World (en Inglés)

Formato

Libro Físico

Autor

Bruce Michelson

Leif Olson

Editorial

Archway Publishing

Idioma

Inglés

N° páginas

180

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.0 cm

Peso

0.27 kg.

ISBN13

9781665733946

Categorías

Economía
Tecnología: cuestiones generales
Tecnología de la información: cuestiones generales

We Are All Retail: The Race to Improve the Retail Experience in a Post Covid World (en Inglés)

Bruce Michelson (Autor) · Leif Olson (Autor) · Archway Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "We Are All Retail: The Race to Improve the Retail Experience in a Post Covid World (en Inglés)"

Driven by the changing demographics, technologies, and what consumers want, retail is changing at a dramatic pace. Instead of a brick-and-mortar experience, successful retailers have transitioned to providing products and services through multiple channels, including online. In this book, the authors explore the customer-facing side of retail as well as the steps companies can take on the technology end to succeed. Get answers to questions such as: - How can businesses cater to different personas-user segments that define end users-to build a thriving operation? - What do buyers expect from sellers and vice versa? - How can we align information technology, consumer behavior, and trends into a single point of view? - How can changing the experience of shopping drive new sales and customer engagement? The authors also challenge the assessment that "retail is retail," exploring why that may no longer be the case. Every business, regardless of their primary industry, is directly or indirectly involved in retail. Get detailed insights and strategies on how to serve more customers with the lessons in this business guide.