Name: Aesthetics and Sustainable Luxury Consumption: Evidence From Scientific Literature, Case Studies and Consumer Neuroscience (Palgrave Advances in Luxury) (en Inglés)
SKU: 65865771
Price: 484.71 PEN
Availability: InStock
Author: Alba D’Aniello; Ana Carmela Martinez Levy; Cesare Amatulli; Matteo De Angelis; Rumen Pozharliev
ISBN: 9783031968327

portada Aesthetics and Sustainable Luxury Consumption: Evidence From Scientific Literature, Case Studies and Consumer Neuroscience (Palgrave Advances in Luxury) (en Inglés)

Aesthetics and Sustainable Luxury Consumption: Evidence From Scientific Literature, Case Studies and Consumer Neuroscience (Palgrave Advances in Luxury) (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Alba D’Aniello; Ana Carmela Martinez Levy; Cesare Amatulli; Matteo De Angelis; Rumen Pozharliev

Idioma

Inglés

N° páginas

181

Encuadernación

Tapa Dura

ISBN13

9783031968327

Aesthetics and Sustainable Luxury Consumption: Evidence From Scientific Literature, Case Studies and Consumer Neuroscience (Palgrave Advances in Luxury) (en Inglés)

Alba D’aniello; Ana Carmela Martinez Levy; Cesare Amatulli; Matteo De Angelis; Rumen Pozharliev (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Aesthetics and Sustainable Luxury Consumption: Evidence From Scientific Literature, Case Studies and Consumer Neuroscience (Palgrave Advances in Luxury) (en Inglés)"

Luxury goods and service environments are inherently beautiful, refined, and aesthetically pleasing, qualities that closely align them with the concept of "art". Yet specific aesthetic attributes can shape or undermine responsible consumer choices. Drawing on relevant literature, enriched by insightful case studies and empirical research, the book introduces a novel conceptualization of sustainable luxury consumption, integrating individual motivations and aesthetic characteristics to better understand the psychological and physiological consumers' response. Insightful reading for early-career and experienced academic scholars interested in luxury and sustainability, this book also offers valuable managerial insights for luxury brand leaders seeking to navigate the sustainable transition more effectively.