Name: All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All (en Inglés)
Price: 75.40 PEN
Availability: InStock
Author: Seth Godin
ISBN: 9781591845331

portada All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All (en Inglés)

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All (en Inglés)

Formato

Libro Físico

Autor

Seth Godin

Editorial

Portfolio

Año

2012

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

Dimensiones

17.5 x 12.7 x 1.3 cm

Peso

0.16 kg.

ISBN

1591845335

ISBN13

9781591845331

Categorías

Estudios sobre medios
Publicidad
Investigación de mercado

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All (en Inglés)

Seth Godin (Autor) · Portfolio · Tapa Blanda

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Reseña del libro "All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All (en Inglés)"

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."

Seth Godin

(Autor)

Ver Página del Autor

Seth Godin es autor de dieciocho bestsellers internacionales, incluyendo La vaca púrpura y Tribus, que han cambiado la forma de entender el marketing, el liderazgo y la forma de divulgar las ideas. Sus libros han vendido millones de ejemplares en todo el mundo y han alcanzado los primeros puestos de los ránkings de Amazon, Business Week o The New York Times.

Es también el fundador de las plataformas Yoyodine y Squidoo, y un emprendedor de éxito así como un reconocido conferenciante. Su blog se encuentra entre los cien más populares del mundo y es considerado un referente en el campo del marketing y la comunicación.

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