Name: Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve (en Inglés)
SKU: 56374283
Price: 85.67 PEN
Availability: InStock
Author: Wagner, Paul
ISBN: 9780984910380

portada Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve (en Inglés)

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve (en Inglés)

Formato

Libro Físico

Autor

Paul Wagner

Editorial

Wag Press

Idioma

Inglés

N° páginas

222

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.2 cm

Peso

0.30 kg.

ISBN13

9780984910380

Categorías

Relaciones públicas
Agricultura, agroindustria e industrias de producción de alimentos

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve (en Inglés)

Paul Wagner (Autor) · Wag Press · Tapa Blanda

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Reseña del libro "Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve (en Inglés)"

Over the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost-effective, more targeted, and smarter than your competition. Whether you are selling your hand-crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales, promote your brand, and make sure your company is profitable.Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.