Name: Big Data Marketing: Engage Your Customers More Effectively And Drive Value (en Inglés)
SKU: 35494314
Price: 103.49 PEN
Availability: InStock
Author: Arthur, Lisa
ISBN: 9781118733899

portada Big Data Marketing: Engage Your Customers More Effectively And Drive Value (en Inglés)

Big Data Marketing: Engage Your Customers More Effectively And Drive Value (en Inglés)

Formato

Libro Físico

Autor

Lisa Arthur

Editorial

Wiley

Tema

Strategic Marketing

Colección

Us P & D

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Dura

Dimensiones

23.7x15.7x2 cm

Peso

0.39 kg.

ISBN

1118733894

ISBN13

9781118733899

Categorías

Ventas y marketing

Big Data Marketing: Engage Your Customers More Effectively And Drive Value (en Inglés)

Lisa Arthur (Autor) · Wiley · Tapa Dura

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Reseña del libro "Big Data Marketing: Engage Your Customers More Effectively And Drive Value (en Inglés)"

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.