Name: Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust (en Inglés)
Price: 562.06 PEN
Availability: InStock
Author: Kate Hartley
ISBN: 9780749498924

Formato

Libro Físico

Editorial

Kogan Page

Autor

Kate Hartley

Año

2019

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

ISBN13

9780749498924

N° edición

Categorías

Evaluación de riesgos
Seguros

Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust (en Inglés)

Kate Hartley (Autor) · Kogan Page · Tapa Dura

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S/ 562,06

S/ 1.124,13

Ahorras: S/ 562,06

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 03 de Junio y el Lunes 17 de Junio.

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Reseña del libro "Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust (en Inglés)"

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected..