Name: Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research & Management Science, 131) (en Inglés)
Price: 554.63 PEN
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Author: Netessine Serguei|Tang Christopher S.
ISBN: 9781489983695

portada Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research & Management Science, 131) (en Inglés)

Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research & Management Science, 131) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Netessine Serguei|Tang Christopher S.

Idioma

Inglés

N° páginas

512

Encuadernación

Tapa Blanda

ISBN13

9781489983695

N° edición

2009th

Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research & Management Science, 131) (en Inglés)

Netessine Serguei|Tang Christopher S. (Autor) · Springer · Tapa Blanda

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Reseña del libro "Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research & Management Science, 131) (en Inglés)"

Part I-Rational consumer behavior: endogenous decision making mechanisms.- Cheap talk in operations: role of intentional vagueness.- Product design in a market with satisficing customers.- The effect of assortment rotation on consumer choice, and its impact on competition.- Models of herding behavior in operations management.- Part II-Organizational strategies for managing rational/strategic consumer behavior.- Internet-based distribution channel for product diversion with potential manufacturer's intervention.- Managing client portfolio in a two-tier supply chain.- Strategic customer behavior and the benefit of decentralization.- Part III-Products strategies for managing rational/strategic consumer behavior.- Is assortment selection a popularity contest?.- Product design, pricing, and capacity investment in a congested production system.- Selling to strategic customers: opaque selling strategies.- Competing through mass customization.- Part IV-Operational strategies for managing rational/strategic consumer behavior.- Counteracting strategic consumer behavior in dynamic pricing systems.- Mitigating the adverse impact of strategic waiting in dynamic pricing settings.-The impact of strategic consumer behavior on the value of operational flexibility.- Capacity rationing with strategic customers.- Part V-Pricing strategies for managing rational/strategic consumer behavior.- Shaping consumer demand through the use of contingent pricing.- Strategic consumer response to dynamic pricing of perishable products.- Strategic behavior in supply chains: information acquisition.- Index.