Name: Customer Relationship Marketing and Customer Retention of a Rural Bank (en Inglés)
SKU: 57785154
Price: 224.92 PEN
Availability: InStock
Author: Sajulan, Leslie ; Tan, Joel
ISBN: 9786203197020

portada Customer Relationship Marketing and Customer Retention of a Rural Bank (en Inglés)

Customer Relationship Marketing and Customer Retention of a Rural Bank (en Inglés)

Formato

Libro Físico

Autor

Joel Tan

Leslie Sajulan

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.5 cm

Peso

0.12 kg.

ISBN13

9786203197020

Categorías

Ventas y marketing

Customer Relationship Marketing and Customer Retention of a Rural Bank (en Inglés)

Joel Tan (Autor) · Leslie Sajulan (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Customer Relationship Marketing and Customer Retention of a Rural Bank (en Inglés)"

The purpose of this study was to determine the relationship between customer relationship marketing and customer retention of the 167 active demand deposit account holders of a rural bank in Panabo and to proposed an intervention scheme. Employing non-experimental quantitative research design utilizing a descriptive-correlation technique with the aid of the modified questionnaires with mean, Pearson r and Regression Analysis as statistical tools, it was established in the study that customer relationship marketing has a significant relationship with customer retention. The domain of customer relationship marketing that best influences customer retention is trust, having the highest beta coefficient. The findings signify that if the bank employees employ a high level of trust under customer relationship marketing, it could guarantee an increase in customer retention and client confidence, to demonstrate a more positive and progressive banking operation.