Name: Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age (en Inglés)
SKU: 56683522
Price: 450.75 PEN
Availability: InStock
Author: Fornelli, Paul ; Mahler, Jody
ISBN: 9781793585615

portada Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age (en Inglés)

Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age (en Inglés)

Formato

Libro Físico

Editorial

Cognella Academic Publishing

Autor

Fornelli, Paul ; Mahler, Jody

Idioma

Inglés

N° páginas

258

Encuadernación

Tapa Blanda

Dimensiones

25.4x20.3x1.4 cm

Peso

0.52 kg.

ISBN13

9781793585615

N° edición

0002

Categorías

Estudios de comunicación
Ventas y marketing

Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age (en Inglés)

Fornelli, Paul ; Mahler, Jody (Autor) · Cognella Academic Publishing · Tapa Blanda

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Reseña del libro "Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age (en Inglés)"

Digital Media Production: A Resource Guide for Advertisers, Public Relations, Journalism, and New Media Professionals in the Viral Age demonstrates how to produce content that stands out and gains attention in a world oversaturated with media.Section I reviews the main stages of the digital media production process and how to develop collaborative team goals and evaluate a creative concept. Section II describes the most important components involved in the preproduction stage, including the shooting schedule, anticipated cost, and size of the production. Section III delves into key aspects of the recording process, provides various production strategies, and outlines the logistics involved in creating a final project. Section IV focuses on the postproduction process, including editing and the use of motion graphics. In Section V, students learn about the intricacies of viral marketing, social media distribution, and the creation of a digital media ad campaign. Two appendices help readers navigate production forms and paperwork, as well as promotion and publicity.Digital Media Production is the ideal text for courses centering on mass communication, broadcasting, media studies, and film, television, and media production. The second edition features fresh or expanded content on how the growth of social media has forever changed the way that we communicate and consume vital information.