Name: Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring (en Inglés)
SKU: 58343565
Price: 65.13 PEN
Availability: InStock
Author: Tucker, Timothy John
ISBN: 9781508786634

portada Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring (en Inglés)

Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring (en Inglés)

Formato

Libro Físico

Autor

Timothy John Tucker

Editorial

Createspace

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.3 cm

Peso

0.10 kg.

ISBN13

9781508786634

Categorías

Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring (en Inglés)

Timothy John Tucker (Autor) · Createspace · Tapa Blanda

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Reseña del libro "Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring (en Inglés)"

Pharmaceutical companies marketing their products spend millions of dollars annually to just make sure their consumers are aware of the benefits associated with the product they produce. Through the use of historical information from the health care industry and key economic theory this book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs. This book is printed on the pages only on the right side of the book for easy wraparound reading.