Name: Does Music Piracy Influence Purchase Intention? (en Inglés)
SKU: 25495058
Price: 201.44 PEN
Availability: InStock
Author: Jeremy Jinkerson; Martin Giesen; Colleen Sinclair
ISBN: 9783639283846

portada Does Music Piracy Influence Purchase Intention? (en Inglés)

Does Music Piracy Influence Purchase Intention? (en Inglés)

Formato

Libro Físico

Editorial

Vdm Verlag

Autor

Jeremy Jinkerson; Martin Giesen; Colleen Sinclair

Año

2010

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN

3639283848

ISBN13

9783639283846

Categorías

Psicología

Does Music Piracy Influence Purchase Intention? (en Inglés)

Jeremy Jinkerson; Martin Giesen; Colleen Sinclair (Autor) · Vdm Verlag · Tapa Blanda

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Reseña del libro "Does Music Piracy Influence Purchase Intention? (en Inglés)"

The Recording Industry Association of America claims to lose millions of dollars each year from music piracy (RIAA, 2007). Instead of causing loss, digital music piracy may activate norms of reciprocity in individuals pirating. When pirating music, people may feel some obligation to reciprocate by purchasing music or related merchandise. The theory of planned behavior was used to investigate such a possibility and to provide a framework for scale development. Reliable scales were developed for all measured constructs. Regarding piracy, the RIAA's claim may have some merit. Specifically, previous piracy was associated with decreased reported likelihood to purchase music. However, previous piracy may make one more likely to make music-related purchases in the future. Reciprocity partially mediates this relationship. It appears that, at least to some degree, when the RIAA makes its contentions against piracy, it spurns some of its own merchandise consumers.