Entrepreneurial Strategy. Emerging Businesses in Declining Industries (en Inglés) - Lucio Cassia;Michael Fattore;Stefano Paleari

The book offers a thorough insight to the entrepreneurial dynamics behind emerging businesses in declining industries, in particular on the roles of resources, processes and people. Using structured business case studies, it illustrates the entrepreneurial strategy of these firms, concluding that emerging firms target growth by:

expanding to control key assetsusing innovation rather than production of new technologiesmaking significant improvements in productivity building a particular customer-oriented reputation.

Practitioners, managers and entrepreneurs wishing to better understand the dynamics behind emerging businesses, and policymakers developing industry foresight and setting out policies for the enhancement of entrepreneurial activity will find this book invaluable. It will also be warmly welcomed by students, academics and researchers with an interest in entrepreneurship, industrial economics and business administration.