Name: Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise (en Inglés)
Price: 301.62 PEN
Availability: InStock
Author: Holbrook, Morris B.; Publishers, Vibrant
ISBN: 9781636515373

portada Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise (en Inglés)

Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Holbrook, Morris B.; Publishers, Vibrant

Idioma

Inglés

N° páginas

380

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 2.0 cm

ISBN13

9781636515373

Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise (en Inglés)

Holbrook, Morris B.; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Blanda

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Reseña del libro "Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise (en Inglés)"

Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise by Morris B. Holbrook expands on the complex relationships between consumer preferences and their personal characteristics. This book explores how personality traits, social class, and levels of expertise influence aesthetic tastes and the consumption of art, entertainment, and luxury goods. Holbrook integrates psychological and sociological perspectives to reveal how these factors shape individual and collective preferences.By examining the role of identity and social positioning, this book provides critical insights into how marketers can tailor their strategies to different consumer segments. It challenges traditional models of consumer behavior, highlighting the nuances of personal and social factors in shaping tastes. Holbrook's unique approach encourages a deeper understanding of the subtleties in consumer preferences, making this book an invaluable resource for those seeking to refine their marketing strategies and improve consumer engagement.