Name: Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations (en Inglés)
Price: 1295.45 PEN
Availability: InStock
Author: Bernardes, Oscar ; Amorim, Vanessa ; Moreira, António Carrizo
ISBN: 9781799892236

portada Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations (en Inglés)

Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations (en Inglés)

Formato

Libro Físico

Editorial

Business Science Reference

Autor

Bernardes, Oscar ; Amorim, Vanessa ; Moreira, António Carrizo

Idioma

Inglés

N° páginas

688

Encuadernación

Tapa Dura

Dimensiones

27.9 x 21.6 x 3.7 cm

Peso

1.86 kg.

ISBN13

9781799892236

Categorías

Teoría y comportamiento organizativos
Teoría del juego
Desarrollo y programación de juegos

Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations (en Inglés)

Bernardes, Oscar ; Amorim, Vanessa ; Moreira, António Carrizo (Autor) · Business Science Reference · Tapa Dura

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Reseña del libro "Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations (en Inglés)"

Gaming is increasingly prevalent in our society and everyday lives as a form of leisure or competition. The typical aim of gaming is to gain a pleasant experience from the game. Because of the saturation of gaming in global society, the gamification concept and its operationalization in non-gaming contexts has become a growing practice. This technological novelty is the basis for an innovative change in many types of environments such as education, commerce, marketing, work, health, governance, and sustainability, among others. The service sector especially has shown widespread adoption of the method as it seeks to increase and motivate audiences and promote brands. However, little research is available on the adoption of gamification in organizations, leading to a need for literature that investigates best practices for utilization and implementation. The Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations is a comprehensive and timely reference book that explores the field of gamification for economic and social development. This book provides dynamic research from this emerging field. Covering topics such as distance learning, health behaviors, and workplace training, this book is a valuable reference for researchers, marketing managers, students, managers, executives, software developers, IT specialists, technology developers, faculty of P-12 and higher education, teachers, professors, government officials, and academicians.