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Heineken in Africa: A Multinational Unleashed (en Inglés)
Olivier Van Beemen (Autor)
·
C Hurst & Co Publishers Ltd
· Tapa Blanda
Heineken in Africa: A Multinational Unleashed (en Inglés) - Olivier Van Beemen
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Reseña del libro "Heineken in Africa: A Multinational Unleashed (en Inglés)"
‘[A] provocative book.’ — The Financial Times‘Van Beemen… has uncovered an astounding counter-story to the corporate spin … [Heineken in Africa] is an almost perfect case study of what can go wrong when globalisation is unleashed… without the regulatory frameworks present in more stable parts of the world.’ — ProspectFor Heineken, ‘rising Africa’ is already a reality: the profits it extracts there are almost 50 per cent above the global average, and beer costs more in some African countries than it does in Europe. Heineken claims its presence boosts economic development on the continent. But is this true?Investigative journalist Olivier van Beemen has spent years seeking the answer, and his conclusion is damning: Heineken has hardly benefited Africa at all. On the contrary, there are some shocking skeletons in its African closet: tax avoidance, sexual abuse, links to and other human rights violations, high-level corruption, crushing competition from indigenous brewers, and collaboration with dictators and pitiless anti-government rebels.Heineken in Africa caused a political and media furore on publication in the Netherlands, and was debated in their Parliament. It is an unmissable exposé of the havoc wreaked by a global giant seeking profit in the developing world.
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