Name: Humanism in Marketing: Responsible Leadership and the Human-To-Human Approach (en Inglés)
SKU: 66544794
Price: 564.27 PEN
Availability: InStock
Author: Kotler, Philip; Pfoertsch, Waldemar; Ancarani, Fabio
ISBN: 9783031671579

portada Humanism in Marketing: Responsible Leadership and the Human-To-Human Approach (en Inglés)

Humanism in Marketing: Responsible Leadership and the Human-To-Human Approach (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Kotler, Philip; Pfoertsch, Waldemar; Ancarani, Fabio

Idioma

Inglés

N° páginas

341

Encuadernación

Tapa Blanda

ISBN13

9783031671579

Humanism in Marketing: Responsible Leadership and the Human-To-Human Approach (en Inglés)

Kotler, Philip; Pfoertsch, Waldemar; Ancarani, Fabio (Autor) · Palgrave MacMillan · Tapa Blanda

Libro Nuevo Importado

Envío: 16 a 21 días háb.

S/ 1.253,93S/ 564,27

-55%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

S/ 564,27

Llega entre el 27 Oct y el 04 Nov a CERCADO DE LIMA, Lima. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Humanism in Marketing: Responsible Leadership and the Human-To-Human Approach (en Inglés)"

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management. Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership.