Name: Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh (en Inglés)
Price: 98.48 PEN
Availability: InStock
Author: Dr. Abhishek Kumar Gautam & Prof. (Dr.) Sukanta Kumar Baral
ISBN: 9789358986860

portada Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh (en Inglés)

Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh (en Inglés)

Formato

Libro Físico

Editorial

Qurate Books Private Limited

Autor

Dr. Abhishek Kumar Gautam & Prof. (Dr.) Sukanta Kumar Baral

Idioma

Inglés

N° páginas

204

Encuadernación

Tapa Blanda

ISBN13

9789358986860

Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh (en Inglés)

Dr. Abhishek Kumar Gautam & Prof. (Dr.) Sukanta Kumar Baral (Autor) · Qurate Books Private Limited · Tapa Blanda

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Reseña del libro "Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh (en Inglés)"

The book 'Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh' delves into the dynamic intersection of traditional craftsmanship and modern digital marketing. It explores how social media platforms are reshaping consumer behavior and influencing the growth of the handicraft sector in India, particularly in Uttar Pradesh. By focusing on selected districts, the study provides an insightful analysis of how social media marketing strategies are utilized to enhance handicraft visibility, reach, and sales, ultimately contributing to the socio-economic upliftment of artisans and preserving India's rich cultural heritage.