Name: Improving Sales and Marketing Collaboration: A Step-By-Step Guide (Selling and Sales Force Management Collection) (en Inglés)
SKU: 55142074
Price: 87.84 PEN
Availability: InStock
Author: Malshe, Avinash ; Biemans, Wim
ISBN: 9781606498026

portada Improving Sales and Marketing Collaboration: A Step-By-Step Guide (Selling and Sales Force Management Collection) (en Inglés)

Improving Sales and Marketing Collaboration: A Step-By-Step Guide (Selling and Sales Force Management Collection) (en Inglés)

Formato

Libro Físico

Autor

Avinash Malshe

Wim Biemans

Editorial

Business Expert Press

Idioma

Inglés

N° páginas

120

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.1 cm

Peso

0.29 kg.

ISBN13

9781606498026

Categorías

Ventas y marketing

Improving Sales and Marketing Collaboration: A Step-By-Step Guide (Selling and Sales Force Management Collection) (en Inglés)

Avinash Malshe (Autor) · Wim Biemans (Autor) · Business Expert Press · Tapa Blanda

Más barato Libro Nuevo Importado

Envío: 16 a 21 días háb.

S/ 195,20S/ 87,84

-55%

Más rápido Libro Nuevo Importado

Envío: 13 a 17 días háb.

S/ 208,15S/ 104,07

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo Más barato

Quedan más de 100 unidades

S/ 87,84

Llega entre el 20 Nov y el 30 Nov a CERCADO DE LIMA, Lima. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Improving Sales and Marketing Collaboration: A Step-By-Step Guide (Selling and Sales Force Management Collection) (en Inglés)"

Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. UnfortuÂnately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, frustration, and sometimes sabotage. Instead of supporting each other in creating superior value for customers, they often fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. Improving Sales and Marketing Collaboration offers the first comprehensive perspective on the functioning of sales-marketing interfaces in business to business (B2B) companies. We explore their complementary roles in creating superior value for customers, problems that occur, the underlying causes of these problems, and potential solutions. These solutions are accompanied by a series of tools that managers can use to diagnose their sales-marketing interface and develop appropriate approaches to improve this relationship. Additionally, the book discusses a number of challenges that companies encounter and the impacts on their sales-marketing interfaces. The discussions and tools presented in this book provide managers with a deep underÂstanding of this critical interface, allowing them to apply these insights to improve their sales-marketing interface, which helps them create superior value for customers.