Name: Marketing of Life Insurance Policies in Rural Areas (en Inglés)
Price: 317.69 PEN
Availability: InStock
Author: Manimegalai V; Sathya Priya P
ISBN: 9786207998524

portada Marketing of Life Insurance Policies in Rural Areas (en Inglés)

Marketing of Life Insurance Policies in Rural Areas (en Inglés)

Formato

Libro Físico

Editorial

Lap Lambert Academic Publishing

Autor

Manimegalai V; Sathya Priya P

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

ISBN13

9786207998524

Marketing of Life Insurance Policies in Rural Areas (en Inglés)

Manimegalai V; Sathya Priya P (Autor) · Lap Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Marketing of Life Insurance Policies in Rural Areas (en Inglés)"

The marketing of life insurance policies in rural areas of Erode District, Tamil Nadu, presents unique challenges and opportunities. This study aims to explore the strategies employed by insurance companies to penetrate these markets, understand the factors influencing the purchase decisions of rural consumers, and evaluate the effectiveness of various marketing approaches.The rural areas of Erode District are characterised by distinct socio-economic conditions, including lower income levels, limited financial literacy, and a strong reliance on agriculture. These factors significantly influence the acceptance and adoption of life insurance policies. This research identifies the key determinants that drive rural consumers to consider life insurance as a financial safety net and examines the role of trust, accessibility, and product customisation in this context.Through a combination of quantitative surveys and qualitative interviews with both consumers and insurance agents, the study provides insights into the most effective channels and communication strategies for reaching the rural population.