Name: Marketing (en Inglés)
SKU: 69346987
Price: 754.14 PEN
Availability: InStock
Author: William Pride;O. C. Ferrell
ISBN: 9788214517088

Formato

Libro Físico

Editorial

South-Western College Pub

Autor

William Pride;O. C. Ferrell

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9788214517088

Marketing (en Inglés)

William Pride;O. C. Ferrell (Autor) · South-Western College Pub · Tapa Blanda

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Reseña del libro "Marketing (en Inglés)"

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell’s “Marketing,” 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage’s learning platform, MindTap, you’ll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback ― making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career. Read more