Name: Outdoor Advertising (Routledge Library Editions: Advertising) (en Inglés)
Price: 258.72 PEN
Availability: InStock
Author: Richard Nelson; Anthony Sykes
ISBN: 9781138977846

portada Outdoor Advertising (Routledge Library Editions: Advertising) (en Inglés)

Outdoor Advertising (Routledge Library Editions: Advertising) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Richard Nelson; Anthony Sykes

Año

2015

Idioma

Inglés

N° páginas

144

Encuadernación

Tapa Blanda

ISBN13

9781138977846

N° edición

Categorías

Outdoor Advertising (Routledge Library Editions: Advertising) (en Inglés)

Richard Nelson; Anthony Sykes (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Outdoor Advertising (Routledge Library Editions: Advertising) (en Inglés)"

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.