Name: Postfeminist Celebrity and Motherhood: Brand Mom (en Inglés)
Price: 845.70 PEN
Availability: InStock
Author: Lagerwey, Jorie
ISBN: 9781138640382

Formato

Libro Físico

Autor

Jorie Lagerwey

Editorial

Routledge

Idioma

Inglés

N° páginas

144

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.5 x 1.5 cm

Peso

0.18 kg.

ISBN13

9781138640382

N° edición

Categorías

Televisión
Feminismo y teoría feminista
Tecnologías digitales y de la información: aspectos éticos y sociales

Postfeminist Celebrity and Motherhood: Brand Mom (en Inglés)

Jorie Lagerwey (Autor) · Routledge · Tapa Dura

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Reseña del libro "Postfeminist Celebrity and Motherhood: Brand Mom (en Inglés)"

This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.