Name: Proceedings of the 1983 Academy of Marketing Science (Ams) Annual Conference (en Inglés)
Price: 670.92 PEN
Availability: InStock
Author: Rogers III, John C. ; Dempsey, William A. ; Lamb Jr, Charles W.
ISBN: 9783319386775

portada Proceedings of the 1983 Academy of Marketing Science (Ams) Annual Conference (en Inglés)

Proceedings of the 1983 Academy of Marketing Science (Ams) Annual Conference (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Rogers III, John C. ; Dempsey, William A. ; Lamb Jr, Charles W.

Idioma

Inglés

N° páginas

638

Encuadernación

Tapa Blanda

Dimensiones

27.9 x 21.0 x 3.4 cm

Peso

1.47 kg.

ISBN13

9783319386775

Categorías

Gestión: liderazgo y motivación
Ventas y marketing

Proceedings of the 1983 Academy of Marketing Science (Ams) Annual Conference (en Inglés)

Rogers Iii, John C. ; Dempsey, William A. ; Lamb Jr, Charles W. (Autor) · Springer · Tapa Blanda

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Reseña del libro "Proceedings of the 1983 Academy of Marketing Science (Ams) Annual Conference (en Inglés)"

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.