Name: Public Relations Capitalism: Promotional Culture, Publics and Commercial Democracy (en Inglés)
Price: 175.55 PEN
Availability: InStock
Author: Anne M. Cronin
ISBN: 9783319726366

portada Public Relations Capitalism: Promotional Culture, Publics and Commercial Democracy (en Inglés)

Public Relations Capitalism: Promotional Culture, Publics and Commercial Democracy (en Inglés)

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Anne M. Cronin

Año

2018

Idioma

Inglés

N° páginas

120

Encuadernación

Tapa Dura

ISBN13

9783319726366

N° edición

Categorías

Estudios de comunicación

Public Relations Capitalism: Promotional Culture, Publics and Commercial Democracy (en Inglés)

Anne M. Cronin (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Public Relations Capitalism: Promotional Culture, Publics and Commercial Democracy (en Inglés)"

This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.