Name: Sales Promotion: Marketing 04.06 (en Inglés)
Price: 74.33 PEN
Availability: InStock
Author: Horchover, David
ISBN: 9781841121963

portada Sales Promotion: Marketing 04.06 (en Inglés)

Sales Promotion: Marketing 04.06 (en Inglés)

Formato

Libro Físico

Autor

David Horchover

Editorial

Capstone

Idioma

Inglés

N° páginas

114

Encuadernación

Tapa Blanda

Dimensiones

19.8 x 12.7 x 0.8 cm

Peso

0.14 kg.

ISBN13

9781841121963

Categorías

Ventas y marketing

Sales Promotion: Marketing 04.06 (en Inglés)

David Horchover (Autor) · Capstone · Tapa Blanda

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Reseña del libro "Sales Promotion: Marketing 04.06 (en Inglés)"

Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.