Name: Selling the Night: When Club Culture Meets Brands, Advertising and the Creative Industries (en Inglés)
Price: 85.55 PEN
Availability: InStock
Author: Crysell Andy
ISBN: 9781913231828

portada Selling the Night: When Club Culture Meets Brands, Advertising and the Creative Industries (en Inglés)

Selling the Night: When Club Culture Meets Brands, Advertising and the Creative Industries (en Inglés)

Formato

Libro Físico

Editorial

Velocity Press

Autor

Crysell Andy

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9781913231828

Selling the Night: When Club Culture Meets Brands, Advertising and the Creative Industries (en Inglés)

Crysell Andy (Autor) · Velocity Press · Tapa Blanda

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Reseña del libro "Selling the Night: When Club Culture Meets Brands, Advertising and the Creative Industries (en Inglés)"

They say nothing good happens after midnight, but in the case of creativity, that's just not so. The night fosters a different kind of creativity: something urgent, spontaneous, carved out of necessity. Tracking the past, present and future of this complex, often contradictory dynamic. Selling The Night explores what happens when this creativity influences wider culture and converges with everything from media, advertising, design and to gaming, fashion, hospitality, alcohol, beauty, tourism and far beyond. Also, as importantly, the implications of brands taking space within dance music as sponsors and supporters. Selling The Night speaks to DJs, promoters, marketers, academics, activists, archivists, policy makers, photographers, writers and designers. It samples KFC through to Fiorucci, Absolut and Red Bull, and moves from New York disco to the modern global underground. It witnesses how ideas migrate from subculture to influence the creative industries. It goes in search of lessons in improving the value exchange between dance music and brands, seeking something more symbiotic and less parasitic. All the while, it celebrates what makes after-dark ideas so special - the unique and democratising role they play.