Name: Strategic Public Relations in Emerging Economies. Public and Private Sector Perspectives
Price: 396.75 PEN
Availability: InStock
Author: Eric Kwame Adae;Robert E. Hinson;Genevieve Bosah
ISBN: 9783031853432

portada Strategic Public Relations in Emerging Economies. Public and Private Sector Perspectives

Strategic Public Relations in Emerging Economies. Public and Private Sector Perspectives

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Eric Kwame Adae;Robert E. Hinson;Genevieve Bosah

Colección

Palgrave Studies of Marketing in Emerging Economies

Año

2025

N° páginas

336

Encuadernación

Tapa Dura

Dimensiones

21.00 x 14.80 cm

ISBN13

9783031853432

Strategic Public Relations in Emerging Economies. Public and Private Sector Perspectives

Eric Kwame Adae;Robert E. Hinson;Genevieve Bosah (Autor) · Palgrave Macmillan · Tapa Dura

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Reseña del libro "Strategic Public Relations in Emerging Economies. Public and Private Sector Perspectives"

This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies. The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors. This must-have book provides valuable insights into the challenges and opportunities facing PR professionals in emerging markets.