Name: Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management (2nd Edition) (en Inglés)
SKU: 1998182
Price: 314.65 PEN
Availability: InStock
Author: Tesar, George ; Ghosh, Sibdas ; Anderson, Steven W.
ISBN: 9781860949265

portada Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management (2nd Edition) (en Inglés)

Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management (2nd Edition) (en Inglés)

Formato

Libro Físico

Autor

Steven W. Anderson

Ilustrado por

Sibdas Ghosh

George Tesar

Editorial

Imperial College Press

Idioma

Inglés

N° páginas

472

Encuadernación

Tapa Blanda

Dimensiones

22.6x15.2x2.5 cm

Peso

0.68 kg.

ISBN

1860949266

ISBN13

9781860949265

N° edición

0002

Categorías

Ingeniería: general

Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management (2nd Edition) (en Inglés)

Steven W. Anderson (Autor) · Sibdas Ghosh (Ilustrado por) · George Tesar (Ilustrado por) · Imperial College Press · Tapa Blanda

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Reseña del libro "Strategic Technology Management: Building Bridges Between Sciences, Engineering and Business Management (2nd Edition) (en Inglés)"

Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.