Name: Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (en Inglés)
Price: 354.17 PEN
Availability: InStock
Author: Charles Marsh David Guth Bonnie Poovey Short Angie Hendershot Lisa Loewen
ISBN: 9781032461069

portada Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Charles Marsh David Guth Bonnie Poovey Short Angie Hendershot Lisa Loewen

Idioma

Inglés

N° páginas

340

Encuadernación

Tapa Blanda

ISBN13

9781032461069

N° edición

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (en Inglés)

Charles Marsh David Guth Bonnie Poovey Short Angie Hendershot Lisa Loewen (Autor) · Routledge · Tapa Blanda

Libro Físico

S/ 354,17

S/ 708,35

Ahorras: S/ 354,17

50% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (en Inglés)"

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms.Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.