Name: The Art of Designing Behaviour: Mastering a Practical Method to Influence Decisions and Shape Desired Behaviours (en Inglés)
SKU: 55428095
Price: 155.89 PEN
Availability: InStock
Author: Groenewegen, Astrid
ISBN: 9789024451777

portada The Art of Designing Behaviour: Mastering a Practical Method to Influence Decisions and Shape Desired Behaviours (en Inglés)

The Art of Designing Behaviour: Mastering a Practical Method to Influence Decisions and Shape Desired Behaviours (en Inglés)

Formato

Libro Físico

Autor

Astrid Groenewegen

Editorial

Boom

Idioma

Inglés

N° páginas

376

Encuadernación

Tapa Blanda

Dimensiones

23.8x16.8x2.4 cm

Peso

0.70 kg.

ISBN13

9789024451777

Categorías

Psicología
Ventas y marketing
Teoría y comportamiento organizativos

The Art of Designing Behaviour: Mastering a Practical Method to Influence Decisions and Shape Desired Behaviours (en Inglés)

Astrid Groenewegen (Autor) · Boom · Tapa Blanda

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Reseña del libro "The Art of Designing Behaviour: Mastering a Practical Method to Influence Decisions and Shape Desired Behaviours (en Inglés)"

People are complex beings and so is behavioural change, but you'll be able to do more than you think possible. And once you understand how people arrive at decisions, you will find yourself with gold in your hands. Marketeers, policy-makers, HR-professionals, managers - and also even you yourself. Almost all of us are coping with the question how we might influence human behaviour. One thing is clear: changing behaviour is pretty difficult. But why is this so? And how might you in fact manage to do it? The Art of Designing Behaviour takes you along to the missing link: applied behavioural science. How do we arrive at our choices? What triggers us to undertake an action? And what actually prevents us from doing so? This knowledge is at the basis of the SUE Behavioural Design Method(c), which has already been successfully used for a decade in organisations all over the world. This book is both a masterclass and a toolbox combined. You are trained in an accessible method, and will learn what principles and mechanisms you may use in order to stimulate desirable behaviour. Before you know it, you'll be bursting with ideas in order to have a pleasant go at tackling your problem and helping people to make better choices. Recommendation: 'I have read many works on behavioural design that helped me understand the theory of influence. This book finally enables me to put it to practice. Brilliant!' - Klaas Dijkhoff, former Dutch minister and parliamentary leader