Name: The Crisis Casebook: Lessons in Crisis Management From the World's Leading Brands (en Inglés)
SKU: 64546384
Price: 108.45 PEN
Availability: InStock
Author: Segal Edward
ISBN: 9781399822381

portada The Crisis Casebook: Lessons in Crisis Management From the World's Leading Brands (en Inglés)

The Crisis Casebook: Lessons in Crisis Management From the World's Leading Brands (en Inglés)

Formato

Libro Físico

Editorial

John Murray Business

Autor

Segal Edward

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781399822381

The Crisis Casebook: Lessons in Crisis Management From the World's Leading Brands (en Inglés)

Segal Edward (Autor) · John Murray Business · Tapa Dura

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Reseña del libro "The Crisis Casebook: Lessons in Crisis Management From the World's Leading Brands (en Inglés)"

It doesn't matter who you are or what business you're in, you are never far from a crisis. Edward Segal has profiled over 700 crises in his popular column on Forbes.com since 2020, from those affecting businesses and organizations to global celebrities and royalty. Here he builds that bank of real-life stories, developing the lessons and adding new unseen material, to reveal how global organizations and high-profile individuals have prevented, managed, and recovered from a variety of crisis situations. According to The Conference Board's C-Suite Outlook 2023, less than half of surveyed corporate executives around the world said they were ready for a pandemic or global health crisis; only 41% are prepared for cybersecurity crises; and only 39% have planned for financial instability. And these are just the tip of the iceberg of crisis triggers with others including recession, extreme climate events, terrorism, lawsuits, accidents, and allegations of sexual abuse. In The Crisis Casebook, Edward Segal expertly recounts the good, the bad, and the ugly ways companies and people have managed a variety of crisis situations showing you how to avoid crisis management mistakes that could damage your company's reputation, profits, and future - and your career.