Name: The Distribution Blueprint (en Inglés)
SKU: 69022045
Price: 99.30 PEN
Availability: InStock
Author: Stephen Cohen
ISBN: 9798952408739

portada The Distribution Blueprint (en Inglés)

Formato

Libro Físico

Editorial

Stephen Cohen

Autor

Stephen Cohen

Idioma

Inglés

N° páginas

164

Encuadernación

Tapa Dura

ISBN13

9798952408739

The Distribution Blueprint (en Inglés)

Stephen Cohen (Autor) · Stephen Cohen · Tapa Dura

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Reseña del libro "The Distribution Blueprint (en Inglés)"

Every year, entrepreneurs pour everything into building a great product, then watch it quietly disappear from shelves within eighteen months. Stephen Cohen has seen it happen more times than he can count, and he knows exactly why: the product wasn't the problem. The distribution was.Drawing on more than twenty-five years building beverage brands like Monster Energy, Bang Energy, and RECON1, Cohen breaks down the real work that happens after the deal is signed. This isn't theory from a classroom. It's lessons earned in distribution, retail aisles, and thousands of miles on the road, from a career spent turning emerging brands into category leaders.Inside, you'll learn how to choose the right distribution partner, win the retail battle for shelf space, build a field team that executes under pressure, and turn a single market win into a national strategy, all without losing the relationships that make it possible.The Distribution Blueprint is a practical, first-person playbook for anyone building a consumer brand: founders chasing their first big order, sales leaders scaling a team, and distributors who want to understand what separates a partner from a passenger.Because in this business, products get you in the door. Distribution decides whether you stay.