Name: The Experience Economy, With A New Preface By The Authors: Competing For Customer Time, Attention, And Money (en Inglés)
Price: 103.77 PEN
Availability: InStock
Author: Pine II, B. Joseph ; Gilmore, James H.
ISBN: 9781633697973

portada The Experience Economy, With A New Preface By The Authors: Competing For Customer Time, Attention, And Money (en Inglés)

The Experience Economy, With A New Preface By The Authors: Competing For Customer Time, Attention, And Money (en Inglés)

Formato

Libro Físico

Autor

B. Joseph Pine II

James H. Gilmore

Editorial

Harvard Business Review Press

Año

2019

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Dura

Dimensiones

23.6 x 16.0 x 3.0 cm

Peso

0.59 kg.

ISBN13

9781633697973

Categorías

Gestión de investigación y desarrollo
Ventas y marketing

The Experience Economy, With A New Preface By The Authors: Competing For Customer Time, Attention, And Money (en Inglés)

B. Joseph Pine II (Autor) · James H. Gilmore (Autor) · Harvard Business Review Press · Tapa Dura

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Reseña del libro "The Experience Economy, With A New Preface By The Authors: Competing For Customer Time, Attention, And Money (en Inglés)"

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.