Name: The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies (en Inglés)
Price: 98.03 PEN
Availability: InStock
Author: Peer, Christopher
ISBN: 9781544544069

portada The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies (en Inglés)

Formato

Libro Físico

Autor

Christopher Peer

Editorial

Lioncrest Publishing

Idioma

Inglés

N° páginas

258

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.5 cm

Peso

0.33 kg.

ISBN13

9781544544069

Categorías

Marketing
La industria manufacturera

The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies (en Inglés)

Christopher Peer (Autor) · Lioncrest Publishing · Tapa Blanda

Libro Físico

S/ 98,03

S/ 196,06

Ahorras: S/ 98,03

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 24 de Junio y el Lunes 08 de Julio.

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Reseña del libro "The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies (en Inglés)"

Many manufacturing business owners see marketing as nothing more than smoke and mirrors.When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.Christopher Peer knows there's another way.Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.