Name: The Green Transition of the Automotive Industry: From Technological Sustainable Innovation to Mobility Servitization (en Inglés)
Price: 807.93 PEN
Availability: InStock
Author: Cabigiosu, Anna ; Lanzini, Pietro
ISBN: 9783031371998

portada The Green Transition of the Automotive Industry: From Technological Sustainable Innovation to Mobility Servitization (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Cabigiosu, Anna ; Lanzini, Pietro

Idioma

Inglés

N° páginas

244

Encuadernación

Tapa Dura

Dimensiones

21.0 x 14.8 x 1.6 cm

Peso

0.47 kg.

ISBN13

9783031371998

Categorías

Técnicas de gestión empresarial
Industria automotriz

The Green Transition of the Automotive Industry: From Technological Sustainable Innovation to Mobility Servitization (en Inglés)

Cabigiosu, Anna ; Lanzini, Pietro (Autor) · Palgrave MacMillan · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Green Transition of the Automotive Industry: From Technological Sustainable Innovation to Mobility Servitization (en Inglés)"

This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario. The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.