Name: The Out-Of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities. by Kevin Williams and Michael Mascioni (en Inglés)
Price: 222.10 PEN
Availability: InStock
Author: Williams, Kevin
ISBN: 9781472426956

portada The Out-Of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities. by Kevin Williams and Michael Mascioni (en Inglés)

The Out-Of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities. by Kevin Williams and Michael Mascioni (en Inglés)

Formato

Libro Físico

Autor

Kevin Williams

Editorial

Routledge

Idioma

Inglés

N° páginas

216

Encuadernación

Tapa Blanda

Dimensiones

24.1 x 17.3 x 1.8 cm

Peso

0.43 kg.

ISBN13

9781472426956

Categorías

Atención al cliente
Industrias de los medios de comunicación, entretenimiento e información
Deporte: general

The Out-Of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities. by Kevin Williams and Michael Mascioni (en Inglés)

Kevin Williams (Autor) · Routledge · Tapa Blanda

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Reseña del libro "The Out-Of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities. by Kevin Williams and Michael Mascioni (en Inglés)"

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many familiar organisations in every facet of the digital out-of-home entertainments industry. The result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.