Name: Upgrade Culture and Technological Change: The Business of the Future (Routledge Studies in new Media and Cyberculture) (en Inglés)
SKU: 55661825
Price: 789.77 PEN
Availability: InStock
Author: Adam Richard Rottinghaus
ISBN: 9781032045771

portada Upgrade Culture and Technological Change: The Business of the Future (Routledge Studies in new Media and Cyberculture) (en Inglés)

Upgrade Culture and Technological Change: The Business of the Future (Routledge Studies in new Media and Cyberculture) (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Adam Richard Rottinghaus

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781032045771

Upgrade Culture and Technological Change: The Business of the Future (Routledge Studies in new Media and Cyberculture) (en Inglés)

Adam Richard Rottinghaus (Autor) · Routledge Chapman Hall · Tapa Dura

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Reseña del libro "Upgrade Culture and Technological Change: The Business of the Future (Routledge Studies in new Media and Cyberculture) (en Inglés)"

This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first-hand interviews with a range of industry professionals, and participant observations at industry-only events, the book attends to issues both intimate to the culture of marketing work and structural to the organization of the consumer technology industry.This book will have a broad appeal to social/cultural theorists of technology, marketing, and consumerism, as well as to scholars in business history, communication, cultural studies, media studies, sociology, and anthropology.The Introduction of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.https: //www.taylorfrancis.com/chapters/oa-mono/10.4324/9781003193869-1/introduction-adam-richard-rottinghaus?context=ubx&refId=1bb75408-b5c2-4a69-bd20-082a73a77920