Name: Affiliate Marketing as a Strategy for E-Commerce (en Inglés)
Price: 169.25 PEN
Availability: InStock
Author: Philipp Stoebel
ISBN: 9783668388130

portada Affiliate Marketing as a Strategy for E-Commerce (en Inglés)

Formato

Libro Físico

Editorial

Grin Publishing

Autor

Philipp Stoebel

Año

2017

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9783668388130

N° edición

Categorías

Marketing

Affiliate Marketing as a Strategy for E-Commerce (en Inglés)

Philipp Stoebel (Autor) · Grin Publishing · Tapa Blanda

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Reseña del libro "Affiliate Marketing as a Strategy for E-Commerce (en Inglés)"

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3,0, University of Southern Denmark, language: English, abstract: As long as the concept of selling and advertising exists, marketeers have bemoaned the effectiveness of their advertising campaigns. Paying for advertisements first and receiving benefits later, advertisers are vulnerable to low- or non-performing ad placements. Affiliate marketing seems to offer a refreshing change: In this performance-based approach to online marketing, advertisers pay only when a sale occurs. This idea is not new, but the traditional offline approach is being successfully transferred to the online world. The objective of this synopsis is to give an overview about affiliate marketing: Definition and characteristics, functional principal and value creation are some of the key elements.