Name: Applied Communication Research Methods: Getting Started as a Researcher (en Inglés)
Price: 207.64 PEN
Availability: InStock
Author: Michael Boyle; Mike Schmierbach
ISBN: 9780367178727

portada Applied Communication Research Methods: Getting Started as a Researcher (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Michael Boyle; Mike Schmierbach

Año

2019

Idioma

Inglés

N° páginas

484

Encuadernación

Tapa Blanda

ISBN13

9780367178727

N° edición

Categorías

Educación

Applied Communication Research Methods: Getting Started as a Researcher (en Inglés)

Michael Boyle; Mike Schmierbach (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Applied Communication Research Methods: Getting Started as a Researcher (en Inglés)"

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth―examples of methods as applied in scholarly research Reflect & React―problems and issues that promote reflection and discussion Voices from Industry―Q&As with professionals working in communication industries End-of-Unit Activities―exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.