Name: Arrive: A Design Innovation Framework to Deliver Breakthrough Services, Products and Experiences (en Inglés)
Price: 456.97 PEN
Availability: InStock
Author: Frank Devitt; Martin Ryan; Trevor Vaugh
ISBN: 9780367566623

portada Arrive: A Design Innovation Framework to Deliver Breakthrough Services, Products and Experiences (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Frank Devitt; Martin Ryan; Trevor Vaugh

Idioma

Inglés

N° páginas

352

Encuadernación

Tapa Dura

ISBN13

9780367566623

N° edición

Arrive: A Design Innovation Framework to Deliver Breakthrough Services, Products and Experiences (en Inglés)

Frank Devitt; Martin Ryan; Trevor Vaugh (Autor) · Routledge · Tapa Dura

Libro Nuevo

S/ 456,97

S/ 913,93

Ahorras: S/ 456,97

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 25 de Junio y el Jueves 11 de Julio.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Arrive: A Design Innovation Framework to Deliver Breakthrough Services, Products and Experiences (en Inglés)"

This book is an excellent best-practice guide for senior managers and directors with innovation responsibilities. It describes how organisations of all sizes and sectors can apply design thinking principles, coupled with commercial awareness, to their innovation agenda. It explains how to keep the customer experience at the centre of innovation efforts and when to apply the range of available practices. It provides a clear, extensive rationale for all advice and techniques offered.Design thinking has become the number one innovation methodology for many businesses, but there has been a lack of clarity about how best to adopt it. It often requires significant mindset and behavioural changes and managers must have a coherent and integrated understanding in order to guide its adoption effectively. Many design thinking implementations are inadequate or sub-optimal through focusing too much on details of individual methods or being too abstract, with ill-defined objectives. This book uniquely provides integrated clarity and rationale across all levels of design thinking practice and introduces the ARRIVE framework for design thinking in business innovation, which the authors have developed over ten years of practice and research.ARRIVE = Audit - Research - Reframe - Ideate - Validate - Execute.The book contains a chapter for each of A-R-R-I-V-E, each of which has explanatory background and step-by-step methods instruction in a clear and standard format.Using the ARRIVE framework, the book provides high-level understanding, rationale and step-by-step guidance for CEOs, senior innovation leaders, innovation project managers and design practitioners in diverse public and private sectors. It applies equally well to innovation of products, services or systems.