Name: Babe Ruth and the Creation of the Celebrity Athlete (en Inglés)
Price: 199.95 PEN
Availability: InStock
Author: Barthel, Thomas
ISBN: 9781476665320

portada Babe Ruth and the Creation of the Celebrity Athlete (en Inglés)

Formato

Libro Físico

Autor

Thomas Barthel

Editorial

McFarland & Company

Año

2018

Idioma

Inglés

N° páginas

286

Encuadernación

Tapa Blanda

Dimensiones

25.1 x 17.8 x 1.8 cm

Peso

0.52 kg.

ISBN13

9781476665320

Categorías

Biografías
Gestión e instalaciones deportivas
Historia del deporte
Béisbol

Babe Ruth and the Creation of the Celebrity Athlete (en Inglés)

Thomas Barthel (Autor) · McFarland & Company · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Babe Ruth and the Creation of the Celebrity Athlete (en Inglés)"

From his first year in the majors, George Herman Babe Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.