Name: Between the Lines: Early Advertising in Singapore: 1830S - 1960S (en Inglés)
Price: 88.34 PEN
Availability: InStock
Author: Varios Autores
ISBN: 9789814794671

portada Between the Lines: Early Advertising in Singapore: 1830S - 1960S (en Inglés)

Formato

Libro Físico

Editorial

Marshall Cavendish International

Autor

Varios Autores

Año

2018

Idioma

Inglés

N° páginas

188

Encuadernación

Tapa Dura

ISBN13

9789814794671

N° edición

N/A

Categorías

Coleccionismo de libros y manuscritos

Between the Lines: Early Advertising in Singapore: 1830S - 1960S (en Inglés)

Varios Autores (Autor) · Marshall Cavendish International · Tapa Dura

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Between the Lines: Early Advertising in Singapore: 1830S - 1960S (en Inglés)"

Between the Lines: Early Advertising in Singapore welcomes us to the rush world of early print advertising in Singapore. This comprehensive pictorial collection not only gives us a vivid overview of two centuries' worth of advertising copy and artwork but also acts as a fascinating insight into the shifting social dynamics of Singapore as the nation underwent fundamental change. The book is composed of eight sections, with each taking a deep dive into the advertising of a particular product or service, including hospitality, entertainment, fashion, household and travel. Readers can see how icons like Raffles Hotel and the Adelphi were promoted to discerning travellers of the 1930s, or how postwar homemakers were first targeted by ads for newfangled gadgets like refrigerators and vacuum cleaners. The more than 400 ad images are complemented by insightful commentaries that provide valuable context to the campaigns, helping us understand the minds of both advertiser and consumer, which, by extension, opens a window to the social conditions of Singapore.