Name: Branding on the Eastern Front: The Quest of a Brand Consultant in the New Europe (en Inglés)
Price: 70.07 PEN
Availability: InStock
Author: Olins, Wally ; Bogdan, Aneta
ISBN: 9789730177343

Formato

Libro Físico

Autor

Aneta Bogdan

Prefacio de

Wally Olins

Editorial

Brandient

Idioma

Inglés

N° páginas

208

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.1 cm

Peso

0.29 kg.

ISBN13

9789730177343

Categorías

Negocios internacionales
Marketing

Branding on the Eastern Front: The Quest of a Brand Consultant in the New Europe (en Inglés)

Aneta Bogdan (Autor) · Wally Olins (Prefacio de) · Brandient · Tapa Blanda

Libro Físico

S/ 70,07

S/ 140,13

Ahorras: S/ 70,07

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Branding on the Eastern Front: The Quest of a Brand Consultant in the New Europe (en Inglés)"

Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding and leadership for entrepreneurs, marketers, and contemporary consumers of any kind.The late great branding master Wally Olins said in the Foreword to the book "What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks not only to create brands in a country in which they had no existence at all for fifty or more years, but that she has done it with such verve, intelligence and creativity."The book is a premier, Eastern view on the debate around the transformative power of branding, including relevant case studies, and an insight into the emergent corporate and entrepreneurial milieus. The author is never average: cynical and idealistic, authoritarian and inspirational-a fresh, break-the-rules storyteller with a speculative and passionate discourse.All in all, the book is a keen practitioner's candid account about the assimilation and development of brands and branding in post-communist Eastern Europe and other emergent markets - in a time when Western-born principles of branding are being tried and tested, not only by their new grounds, but also by the changing times.