Name: Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era (en Inglés)
Price: 799.32 PEN
Availability: InStock
Author: Russo Spena, Tiziana ; Bifulco, Francesco
ISBN: 9783030633783

portada Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Russo Spena, Tiziana ; Bifulco, Francesco

Idioma

Inglés

N° páginas

219

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.3 cm

Peso

0.34 kg.

ISBN13

9783030633783

Categorías

Enseñanza sobre materias específicas
Economía
Comercio electrónico
Finanzas e inversiones en línea
Enseñanza: artes
Humanidades y ciencias sociales

Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era (en Inglés)

Russo Spena, Tiziana ; Bifulco, Francesco (Autor) · Springer · Tapa Blanda

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Reseña del libro "Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era (en Inglés)"

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.