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Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context (en Inglés)
Rienda, Laura ; Ruiz-Fernández, Lorena ; Drylie Carey, Lindsey (Autor)
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Palgrave MacMillan
· Tapa Dura
Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context (en Inglés) - Rienda, Laura ; Ruiz-Fernández, Lorena ; Drylie Carey, Lindsey
S/ 784,29
S/ 1.568,58
Ahorras: S/ 784,29
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 03 de Junio y el
Lunes 17 de Junio.
Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.
Reseña del libro "Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context (en Inglés)"
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
