Name: Global Marketing Strategy: An Executive Digest (Management for Professionals) (en Inglés)
Price: 264.43 PEN
Availability: InStock
Author: Schlegelmilch Bodo B.
ISBN: 9783319799216

portada Global Marketing Strategy: An Executive Digest (Management for Professionals) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Schlegelmilch Bodo B.

Idioma

Inglés

N° páginas

249

Encuadernación

Tapa Blanda

ISBN13

9783319799216

N° edición

Global Marketing Strategy: An Executive Digest (Management for Professionals) (en Inglés)

Schlegelmilch Bodo B. (Autor) · Springer · Tapa Blanda

Libro Físico

S/ 264,43

S/ 528,85

Ahorras: S/ 264,43

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 04 de Junio y el Martes 18 de Junio.

Lo recibirás en cualquier lugar de Perú entre 2 y 5 días hábiles luego del envío.

Reseña del libro "Global Marketing Strategy: An Executive Digest (Management for Professionals) (en Inglés)"

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.