Name: Healthy Food Delivery: A preliminary research of Germany's food delivery market to enable a nutritional-conscious differentiation strategy at (en Inglés)
Price: 239.18 PEN
Availability: InStock
Author: Brinckmann, Kristian
ISBN: 9783346639196

portada Healthy Food Delivery: A preliminary research of Germany's food delivery market to enable a nutritional-conscious differentiation strategy at (en Inglés)

Formato

Libro Físico

Autor

Kristian Brinckmann

Editorial

Grin Verlag

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 0.5 cm

Peso

0.11 kg.

ISBN13

9783346639196

Categorías

Investigación operativa

Healthy Food Delivery: A preliminary research of Germany's food delivery market to enable a nutritional-conscious differentiation strategy at (en Inglés)

Kristian Brinckmann (Autor) · Grin Verlag · Tapa Blanda

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S/ 478,35

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Healthy Food Delivery: A preliminary research of Germany's food delivery market to enable a nutritional-conscious differentiation strategy at (en Inglés)"

Bachelor Thesis from the year 2022 in the subject Business economics - Operations Research, grade: 1.0, Tongji University, language: English, abstract: In this research, the existing German market, the largest greenfield for online food delivery in the EMEA, is analyzed to verify the possibility of executing a nutritional-conscious business strategy plan in order to differentiate "XX" from the competition. The macro-and microenvironments of Germany's online food delivery business market were examined using a mix of PEST and Porter's five forces models. As a significant outcome of the market investigation, the common characteristics of German nutritional-conscious customers were addressed. Additionally, given the current state of the business, critical components of marketing approaches based on an STP Model are recommended to "XX" in order to solidify its position in this growing industry. Online food delivery has emerged as a rapidly rising trend in the e-commerce market. The development of digital tools has transformed the food industry's perspective. Businesses have redesigned their company strategies in order to stay up with changing client expectations and preferences. Innovation is critical to success in order to stay up with increased client demands and competition in a saturated industry.