Name: Hospitality in Asia: A new Paradigm (en Inglés)
Price: 155.95 PEN
Availability: InStock
Author: Kaye Chon
ISBN: 9781138387553

portada Hospitality in Asia: A new Paradigm (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Kaye Chon

Año

2018

Idioma

Inglés

N° páginas

112

Encuadernación

Tapa Blanda

ISBN13

9781138387553

Categorías

Hosteleria

Hospitality in Asia: A new Paradigm (en Inglés)

Kaye Chon (Autor) · Routledge · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Hospitality in Asia: A new Paradigm (en Inglés)"

In a rapidly advancing era, a fresh look at the concept of hospitality from socio-cultural perspectives is needed. This book proposes that a new paradigm in hospitality has been developed in Asia due to its unique culture, social values and traditions. Based on Kaye Chon's extensive field research and experience teaching in hospitality over three decades, this book provides a historical review of the hospitality industry. In order to continue the sustained growth of the hospitality industry and improve quality, it is vital for the industry to create new business models. A flexible approach should be adopted, using new, and different, ways to enhance business instead of traditional methods which may now be outdated. It is vital that new business models embrace innovation and, in present times, this means finding ways to implement new technology. The eight chapters in the book are richly detailed with case studies and insights from the authors own experiences, providing cutting edge perspectives on understanding a new paradigm of hospitality embraced in Asia. Written in an accessible style, this book will be valuable reading to students and practitioners who wish to further understand the rapidly developing hospitality and tourism industries in Asia. It will a useful resource for those studying hospitality, tourism development, leisure studies, business studies management, and the service industries.